It is normal and unavoidable for any account to have some level of bot engagement and bot-following. Benchmarks and third-party monitoring for inorganic follower and engagement activity is the solution.
Direct from the source verified data provides a complete, granular view of account health and performance, and facilitates effective decision making that is not possible with estimated data.
Sylo Certification is the expressway to identifying authentic partners that are most likely to drive higher ROI.
Independent, third-party verification is integral in all other forms of media. It is now time to ask for the standard in Influencer Marketing too.