Hey Creator, we're Sylo. We're an analytics company1 that provides certification2 to elevate your brand, and tools to help you negotiate smarter3.

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Why Third-Party
All publishers have trusted, independent partners that evaluate and verify media. For the influencer marketing industry, that’s us.

Save Time

No more compiling screenshots & manual tabulations. Optimize your channel performance and share simple, automated reports.


Hold The Cards

Sylo helps you prove brand impact and performance benchmarks, so you can negotiate the deals that you deserve.


Trust & Privacy

When you (and only you) grant partners select access to your analytics, you're building a more confident partnership.

Sylo Certified
Getting Sylo Certified shows partners you’re credible and trustworthy, a expressway to the shortlist.
How it Works

We verify audience authenticity and performance measured through ongoing observation of interaction, demographics, and growth. With the Sylo Certified Badge, your audience should be considered authentic and actively engaged, allowing you to secure better brand deals.

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Sylo Snapshot

Preserve and protect your brand with straight-from-the-source performance data.


Take Control

Most of the industry players access and present your data via scraping, which is often erroneous, unreliable, and doesn't present the best you. Using the social networks’ API and your consent, you can provide actual, unbiased metrics—not guesstimates.


Change the Game

With the metrics that only you allow them to see, such as brand impact, brands make informed decisions with confidence. So you can negotiate the compensation you deserve. Everybody wins.

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It’s Your Data
We believe data-transparency is built on trust.This means that we provide each creator a permissions platform so the brand only sees the data that they’ve allow them to see.

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Trusted by the Industry

Sylo partners with leading governing bodies to develop influencer marketing industry standards.

Frequently Asked Questions

  • Why Sylo Certified?

    The majority of creators are legit. However, bad actors are forcing brands and agencies to demand transparency and third-party verification. Sylo certification gives brands and agencies comfort that their creator partners are credible and gives creators confidence that they’ll stand out from the pretenders. When brands and agencies have confidence that you’re a credible creator, you can negotiate the compensation you deserve.

  • How do I get started?

    Creators have to first register with Sylo. Signing up is simple. Within 15-30 days, we use our proprietary algorithms to observe and evaluate your account(s) to ensure there are no follower or engagement irregularities and that your audience is authentic. Only creators that demonstrate consistent, healthy and active audiences become Sylo Certified.

  • Who can become Sylo Certified?

    At this time, influencers with 10,000+ Instagram followers are eligible to be Sylo Certificated. For Instagram creators, only business accounts are eligible.

  • Can I lose my certification?

    Once you sign up with Sylo, we observe and evaluate your social media platforms and audiences on an ongoing basis. If we detect any follower or engagement anomalies, you may become at risk to losing your certification status.

  • As a creator, if my account was not certified, when can I have it re-evaluated?

    The certification is ongoing. As long as a you meet the process requirements outlined above, you are eligible to be recertified.

  • What is considered anomalous activity?

    Frequent Audience Incentivisation Events and Inorganic activity, such as purchasing followers or engagement, can be considered negative and may prevent Sylo Certification.

  • What are Audience Incentivisation Events and why are they bad?

    Audience Incentivisation Events, such as loop giveaways and follow trains, often create an unengaged follower base that is not authentic. A large, disengaged audience is less meaningful than a smaller, more active follower base.

  • As a creator, do I have a say in the certification process?

    At Sylo we are always interested in answering questions and receiving feedback for the Creator Dashboard, the certification process, or any of our other products and services.

Don’t see your question here? We’d love to help.