The New Standard

Sylo Certification sets the standard for truth and transparency in influencer marketing. Getting certified distinguishes the bad actors from the creators advertisers can invest in.
It's Industry Wide
Fraud threatens consumer trust, investment, and innovation, striping the “influence” from influencer marketing.
¹MediaKix 2019 ²CMS Wire 2018 ³Cheq 2019
The Problem

Fraud Threatens Your Reputation and Bottom Line

In an industry where audiences are unreliable, standards are non-existent, and fake influence is pervasive, influencer marketing fraud is real, painful, and costly.
You need to know if your partner is the real deal.
The Solution

Sylo Certified Creators Boost Confidence

Sylo Certified creators have credible, authentic, and engaged audiences you can invest in and trust. Only creators that demonstrate consistent, healthy and active audiences are Sylo Certified. Finally, you can make informed decisions with comfort, clarity, and confidence.

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Be a part of the industry standard.

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The Problem

Fake Influencers Cost You Money

You’ve worked hard to build your brand and audience, while others game the system through bots, fake followers and inorganic engagement. Brands and agencies are requiring transparency and third-party verification because their budgets and your reputation are on the line.
The Solution

Get Sylo Certfied, Build Better Relationships

Be a part of a growing industry standard for transparency and trust. Getting Sylo Certified distinguishes yourself from the pretender pack, and shows partners you’re a credible creator they can trust. Monetize your passion. Secure the partnerships and deals you deserve because you’ve worked hard for it.

Sign Up Today

Become Sylo Certified and set yourself apart.

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The Problem

Brands are Demanding Transparency + Standards

Influencer marketing fraud is an industry wide epidemic. As a result, brands and agencies are demanding transparent third-party audience and performance verification because their budgets and reputations are on the line. Make sure that your creator partners stand apart from the pretender pack.
The Solution

Drive Sales with Sylo Certified Creators

When you collaborate with a trusted independent thrid-party to improve transparency across the supply chain, everyone wins. Only influencers that demonstrate consistent, healthy and active audiences are Sylo Certified. Our partners report that Sylo Certified creators are first in line for lucrative partnerships, securing the best deals.

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And get ahead of the curve.

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Trusted by the Industry

Sylo partners with leading governing bodies to develop influencer marketing industry standards.

Frequently Asked Questions

  • Why Sylo Certified?

    The majority of creators are legit. However, bad actors are forcing brands and agencies to demand transparency and third-party verification. Sylo certification gives brands and agencies comfort that their creator partners are credible and gives creators confidence that they’ll stand out from the pretenders.

  • Why is third-party verification important?

    Every form of media needs (and most have) independent performance measurement (third-party verification) to breed transparency and trust so advertisers make informed decisions and publishers negotiate fair deals.

  • How does Sylo Certification benefit us, the creators?

    This year, advertisers will invest $8.5B in influencer marketing. In a lucrative industry, there are bound to be pretenders among the players. Sylo certification gives your partners comfort, clarity, and confidence that you’re a credible creator they can invest in and trust. When brands and agencies have confidence that you’re a credible creator, you can negotiate the compensation you deserve.

  • What are the Sylo Certification requirements?

    Creators have to first register with Sylo. Signing up is simple. Within 15-30 days, we use our proprietary algorithms to observe and evaluate a creator’s account(s) to ensure there are no follower or engagement irregularities and that the audience is authentic. Only creators that demonstrate consistent, healthy and active audiences become Sylo Certified.

  • Who can become Sylo Certified?

    At this time, influencers with 10,000+ Instagram followers are eligible to be Sylo Certificated. For Instagram creators, only business accounts are eligible.

  • Can creators lose their certification?

    Once creators sign up with Sylo, we observe and evaluate their social media platforms and audiences on an ongoing basis. If we detect any follower or engagement anomalies, creators risk losing their certification status.

  • What is anomalous activity?

    Frequent Audience Incentivisation Events and Inorganic activity, such as purchasing followers or engagement, can be considered negative and may prevent Sylo Certification.

  • What are Audience Incentivisation Events?

    Audience Incentivisation Events, such as loop giveaways and follow trains, often create an unengaged follower base that is not authentic. A large, disengaged audience is less meaningful than a smaller, more active follower base.

Don’t see your question here? We’d love to help.