Why Sylo Certified?
The majority of creators are legit. However, bad actors are forcing brands and agencies to demand transparency and third-party verification. Sylo certification gives brands and agencies comfort that their creator partners are credible and gives creators confidence that they’ll stand out from the pretenders.
Why is third-party verification important?
Every form of media needs (and most have) independent performance measurement (third-party verification) to breed transparency and trust so advertisers make informed decisions and publishers negotiate fair deals.
How does Sylo Certification benefit us, the creators?
This year, advertisers will invest $8.5B in influencer marketing. In a lucrative industry, there are bound to be pretenders among the players. Sylo certification gives your partners comfort, clarity, and confidence that you’re a credible creator they can invest in and trust. When brands and agencies have confidence that you’re a credible creator, you can negotiate the compensation you deserve.
What are the Sylo Certification requirements?
Creators have to first register with Sylo. Signing up is simple. Within 15-30 days, we use our proprietary algorithms to observe and evaluate a creator’s account(s) to ensure there are no follower or engagement irregularities and that the audience is authentic. Only creators that demonstrate consistent, healthy and active audiences become Sylo Certified.
Who can become Sylo Certified?
At this time, influencers with 10,000+ Instagram followers are eligible to be Sylo Certificated. For Instagram creators, only business accounts are eligible.
Can creators lose their certification?
Once creators sign up with Sylo, we observe and evaluate their social media platforms and audiences on an ongoing basis. If we detect any follower or engagement anomalies, creators risk losing their certification status.
What is anomalous activity?
Frequent Audience Incentivisation Events and Inorganic activity, such as purchasing followers or engagement, can be considered negative and may prevent Sylo Certification.
What are Audience Incentivisation Events?
Audience Incentivisation Events, such as loop giveaways and follow trains, often create an unengaged follower base that is not authentic. A large, disengaged audience is less meaningful than a smaller, more active follower base.
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