Campaign Tracking

Influencer Campaign Measurement and Optimization

Measure the unbiased results of all of your campaigns in one dashboard, easily compare performance against verified benchmarks, and optimize future campaign content leveraging real-time analytics.
Person looking at test tube
The Industry Standard
All of Your Influencer Campaign Metrics On Demand
Sylo's campaign measurement and optimization helps marketers determine the efficiency of spend and gain insights into future investment + budget allocations - all through the lens of real-time, continuous collection of consensually verified data. Let’s narrow the gap between campaign investment and impact.
Ditch the screenshots.
All your campaign content in one place.
Your money, your data.
Easily searchable and reportable, from the source.
Case Study - Campaign Reporting Discrepancies
Which Influencer Marketing Partner Is Best For Your Business?
Brands / Agencies have used measurement and reporting controlled by buy-side influencer marketing partners. How do you check if your ad-buy was delivered in full?
Platform X reported:
  • Engagement rate was 2X Instagram’s benchmark.
  • Creator’s engagement was consistently trending upward.
  • Campaign completely aligned with the creator’s content.
  • Recommended the brand purchase an ambassador program.
Sylo’s analysis found that Platform X:
Over-reported impressions by:
Reported Engagements off by:
Only independent, direct access to your verified campaign data guarantees your receive what was paid for.
Sylo + Nielsen

The Next Step In Measuring Influencer ROI

Current studies and analytical tools lag behind campaign execution, and leave you guessing about the impact of your programs. Sylo and Nielson have come together to bridge the gap between your campaigns and brand sales, allowing you to optimize current and future influencer activations, and measure ROI like never before.
Make Informed Decisions
From viewing individual posts and post performance to overall campaign efficacy, Sylo’s Tracker helps you determine the efficiency of your ad-spend (ROAS/ROI) as well as insights into how you should invest in the future. In tandem, third-party measurement allows creators who are committed to the longevity of their brands to have honest negotiations based on fees that are commensurate with performance.
Our Solutions
Influencer Marketing ROI Starts With Improving Selection Process
Analysis of audience authenticity and verified engagement through authenticated metrics is the only proven means to avoid ad-spend waste, fraud, and improve ROI.
Influencer Vetting and Certification
Gain confidence that you’re investing in healthy audiences, and assess the risk and returns of your ad-spend investment.
Learn More

See how our team of influencer marketing experts can help.

Schedule a demo.