Welcome to Sylo

At Sylo, we believe that transparency, trust, and innovation are key to successful marketing. Founded in 2016 and headquartered in New York City, Sylo was created to revolutionize how brands and agencies manage and measure influencer campaigns.

We recognized that brands needed more than just partnerships they needed reliable data to drive their decisions. That’s why we developed a proprietary platform to provide third-party verification and performance insights for influencer marketing. Our technology detected fraudulent activity, evaluated influencer credibility, and delivered data-driven metrics that helped brands optimize their strategies for success.

A highlight of our achievements was the introduction of the “SYLO Score,” a Nielsen style system that assessed the effectiveness of influencer content. This innovation became a trusted benchmark for campaign performance and allowed businesses to achieve their marketing goals with greater confidence.

Over the years, Sylo partnered with leading global brands such as Unilever and GroupM, and collaborated with industry associations like the World Federation of Advertisers. These partnerships emphasized our commitment to transparency and compliance, setting new standards for influencer marketing worldwide.

In August 2024, Sylo concluded its operations. However, our mission and contributions to improving marketing transparency continue to leave a lasting impact on the industry. We remain proud of the trust we earned and the change we helped inspire in influencer marketing.

Thank you for being part of our journey. Sylo may have reached the end of its operations, but the relationships we built and the values we championed will always be part of the story.

Thank you for believing in Sylo.

Brett Garfinkel

Brett Garfinkel, co-founder and former co-CEO of Sylo, has been a visionary leader in the world of influencer marketing. His journey with Sylo began in 2016, fueled by a commitment to bringing transparency, accountability, and innovation to an industry that was evolving at a rapid pace.

With a deep understanding of technology and data analysis, Brett was instrumental in creating Sylo’s groundbreaking fraud detection systems and campaign analytics tools. These innovations empowered brands and agencies with the data they needed to make informed decisions, ensuring that their influencer partnerships were both trustworthy and effective.

Under Brett’s leadership, Sylo grew to become a trusted platform for global brands like Unilever and GroupM, offering unmatched third party verification services. His efforts helped set new standards in influencer marketing by prioritizing compliance, credibility, and performance measurement. The introduction of the “SYLO Score a Nielsen style rating for influencer content further solidified Sylo’s reputation as a pioneer in the industry.

Brett Garfinkel
Brett Garfinkel

Brett’s passion for helping businesses succeed through data driven marketing strategies is a hallmark of his career. His work at Sylo is a testament to his dedication to innovation, transparency, and empowering others to thrive in the digital marketing landscape. Though Sylo concluded its operations in 2024, Brett’s contributions continue to inspire change and improvements in influencer marketing today.

When he’s not revolutionizing marketing strategies, Brett is known for his collaborative spirit and forward thinking approach, traits that have earned him admiration across the industry. His story is one of innovation, leadership, and a relentless drive to improve how businesses connect with audiences in meaningful and measurable ways.

A New Chapter: Brett Garfinkel’s Product Review Journey

In 2025, Brett Garfinkel transitioned from leading innovation in influencer marketing to sharing insights on everyday products through his new blog. After years of driving transparency and accountability in digital campaigns, Brett’s focus shifted to providing readers with first-hand product reviews and practical advice.

Drawing on his analytical expertise, Brett approaches product analysis with the same commitment to detail that defined his work at Sylo. His content explores a wide range of categories, from tech gadgets and home essentials to lifestyle and wellness products. Each review offers a blend of personal experience and data-backed insights, giving readers the tools to make informed decisions.

Brett’s passion for transparency continues to guide his work, as he examines features like functionality, reliability, and long-term performance. His readers appreciate his honest, relatable style and his ability to explain complex details in an engaging way.

With this new chapter, Brett aims to empower consumers, helping them navigate the ever expanding world of products and services. His blog stands as a testament to his enduring dedication to providing clarity, value, and trust qualities that have defined his career from the start.

Author Profile

Avatar
Brett Garfinkel
Brett Garfinkel, co-founder and former co-CEO of Sylo, has been a visionary leader in the world of influencer marketing. His journey with Sylo began in 2016, fueled by a commitment to bringing transparency, accountability, and innovation to an industry that was evolving at a rapid pace.

With a deep understanding of technology and data analysis, Brett was instrumental in creating Sylo’s groundbreaking fraud-detection systems and campaign analytics tools. These innovations empowered brands and agencies with the data they needed to make informed decisions, ensuring that their influencer partnerships were both trustworthy and effective.

In 2025, Brett Garfinkel transitioned from leading innovation in influencer marketing to sharing insights on everyday products through his new blog. After years of driving transparency and accountability in digital campaigns, Brett’s focus shifted to providing readers with first-hand product reviews and practical advice.

With this new chapter, Brett aims to empower consumers, helping them navigate the ever expanding world of products and services. His blog stands as a testament to his enduring dedication to providing clarity, value, and trust qualities that have defined his career from the start.
Latest entries